Natalie Harper is the managing director of Harper PR - an independent marketing communications consultancy specializing in creating standout brands by connecting people to people through compelling content and collaborations.
Prior to starting Harper PR in 2011, Natalie worked for some of the most accomplished and awarded marketing agencies in Canada where she was responsible for managing projects for brands in nearly every sector and vertical industry.
She is noted for her keen attention to detail, as well as her ability to create compelling and integrated campaigns that inform, engage or assist audiences while driving tangible results. Her experience and diverse skillset are unmatched in the Alberta PR landscape, which has helped Harper PR emerge as one of Western Canada’s most sought after consultancies by brands around the world.
Natalie started Harper PR with the sole purpose to use the power of public relations to help people and communities. As such, she only works with brands who demonstrate an authentic and genuine intent to give back to their communities through meaningful corporate social responsibility programs.
However, she also believes in giving back herself. In addition to volunteering her time to sit on various committees and boards, she has given more than $250,000 through in-kind services to various non-profits or arts groups since starting Harper PR.
Natalie was a finalist for a 2016 Notable Award, named a finalist in the Best in Business #Yeggie Award category (2013), as well as named a finalist for the Deloitte Women of Influence award in Edmonton (2010).
Managed the social and traditional media relations for Huddle for Haiti – a national awareness campaign that profiled seven CFL players on a humanitarian initiative to Haiti during the country’s one year anniversary of the devastating earthquake. Secured interviews with outlets including TSN, Canada AM, CTV, Global National, Canadian Press, CBC News Now, and more.
Incepted the CFLPA CANDi clinic in partnership with Craig Moritz and Air Transat. Secured more than $35,000 in sponsorship and seven high-profile CFL players. Coordinated international media and social attention to increase awareness for Cats and Dogs International and their projects.
Supported the PR and influencer relations for all four restaurant launches of Nando's in Edmonton - including the debut launch, which was the most successful location launch to date for the brand.
Managed the media relations campaign for ‘The Road Hammers – Season II’ – a reality TV show directed by Jason Priestley. Media interviews included eTalk, Entertainment Tonight Canada, Canadian Press, The Hollywood Reporter and CBC’s The Hour.
Produced an annual black tie gala event in Calgary, which raised one million dollars in two years for the Cross Conservation Area. The event featured celebrity chef, Michael Smith, and was picked up as a one-time feature show on The Food Network Canada.
Created Stocking Stuffers for Seniors for London Drugs in collaboration with Operation Friendship Seniors Society. The program started with a goal of supporting 40 seniors in Edmonton, but has quickly grown over the years to be one of the largest donation drives supporting low-income or isolated seniors across Canada helping nearly 21,000 seniors across western Canada in 2019 alone.
Managed the launch and marketing communications for Hansen Distillery and helped to grow this family owned and operated craft distillery to be one of Alberta's top craft distilleries, and the number 1 distillery in Northern Alberta.
OVER THE LAST 15 YEARS, NATALIE HAS HAD THE FORTUNE TO WORK WITH THE FOLLOWING BRANDS
* Denotes Current Client